The Asili Initiative

Expanding economic partnership between Canada and Africa through advocacy, market access, and cultural exposure.

Shaping a Commercially Focused Canada-Africa Agenda

We unite partners to drive policy change and elevate Canada-Africa commerce.

Market Access

Advocacy

"African markets are complex, we clean up the noise"

David Harlley, Board Chair

What We Do

We amplify African culture and brands to globalize their market presence.

Get in touch to collaborate, partner, or learn more.

Reclaiming the African Narrative

Partners