Connecting Markets and Driving Growth Between Canada and Africa
The Asili Initiative creates bridges between Canadian and African markets by facilitating trade, fostering strategic partnerships, and empowering entrepreneurs.
The Numbers Behind Our Vision
300M+
Africa's Middle Class
By 2043 Africa’s upper-middle income economies will be worth over US$1.1 trillion
2%
Canada's Trade Share
in Africa
Compared to 77% in the U.S, ~11%
in Asia and ~8% in Europe
<1%
Canada's exports to Africa
Despite 13% export growth over the last 5 years
Our Programs
Advocacy
​We serve as a platform for education and constructive dialogue. Our goal is to enhance understanding of the key issues influencing Canada-Africa relations, promote member awareness of opportunities present between these two regions, and ensure accountability among decision-makers in both government and the private sector.
Market Access
We connect Canadian and African investors with lucrative opportunities in private and public markets. Our mission is to make this process seamless through curated network engagement, enhanced visibility, and step-by-step guidance based on proven success factors.
Advisory
We streamline the journey from initial meetings to due diligence and transactions, guiding partners through the complex landscape of interest alignment. Our goal is to elevate African culture, fostering a vibrant exchange that enhances global market presence and promotes diverse perspectives that resonate across borders.
Our Partners
Voices of Change
Ecosystem Partner
“What struck me was how Asili understood our context without needing it simplified. They treated our work with respect and curiosity, which made collaboration easy and energizing.”
Entrepreneur
“I’ve been part of many diaspora groups, but Asili felt different from the moment I walked in. It’s warm, thoughtful, and grounded. The conversations are real, and the follow-ups are even better.”
Investor
“Asili made cross-border collaboration feel human. They created the space, the structure, and the trust needed for our team to explore partnerships we wouldn’t have found on our own.”